Fashion Week struggles to compete with Adele

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Otago fashionistas chose Adele over iD Dunedin Fashion Week this year, with the show’s 18th outing struggle for ticket sales.

The Grammy-winning musician played three shows in Auckland on Thursday, Saturday and Sunday nights, and with many Dunedin locals travelling north, iD ticket sales lagged.

Organiser Cherry Lucas said that while the week was a great success, the concerts did have an effect.

All Black Lima Sopaga looked pretty at home on the iD Dunedin runway.

CHRIS SULLIVAN/SEEN IN DUNEDIN

All Black Lima Sopaga looked pretty at home on the iD Dunedin runway.

“Unfortunately, there were more empty seats than we would have liked, but with tough competition coming from the Adele concerts, our sales weren’t as high as usual.”

For Lucas’ committee, that wasn’t good news.

Those thigh-high silver boots from Stolen Girlfriends Club were a highlight.

CHRIS SULLIVAN/SEEN IN DUNEDIN

Those thigh-high silver boots from Stolen Girlfriends Club were a highlight.

“This has meant we’ll be running at a significant loss. The committee is planning to get together for a debrief in the coming weeks to discuss plans around how we make the event more sustainable,” Lucas said.

The Otago Daily Times reported that last year’s event had a loss of $55,000, with 2015’s $124,126 profit providing a buffer for both years since.

2016’s loss was due to the event clashing with St Patrick’s Day and Otago anniversary weekend, the ODT reported.

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